Engaging Hearts and Minds

A fully new social visual identity was developed for Change-Up Australia, a non-profit organisation.

Project Goals

The goal was to maximize engagement with donors, sponsors, and partners while educating audiences about the organisation's work, challenges, solutions, vision, and mission, and promoting key events.

Creative Process and Strategy

This project included the concept creation, post designs, and management of social media posts across all platforms, including Facebook, Instagram, and LinkedIn. Working closely with the client to understand their vision and deliver tailored design solutions. Supervision and design guidance for intern Mackenzie Angell.

The design work involved crafting an imagery world that perfectly captures the organisation’s mood, redefining the color palette, fonts, and overall visual appearance to align with the organisation’s vision.

The Result

The result is a polished look with an elegant style that not only reflects their vision but also elevates it to a new, professional level. The post designs showcase the organisation’s vision and mission, display their work, and uplift the visual style. Each post promotes fundraising events, educates the audience about important issues, and includes calls to action for businesses and the public, ensuring that the messaging is always tailored to the needs of a non-profit.